Engagement is everything, especially for niche businesses like crochet and amigurumi. For Instagram accounts, engagement goes beyond just likes and views — it’s the key to building a loyal community and expanding your reach.

High engagement signals to Instagram’s algorithm that your content is valuable, which increases the likelihood of it being shown to more people. If you’re a crochet or amigurumi designer or seller, growing engagement can lead to more followers, potential customers, and collaborations, which are crucial for success on platforms like Instagram.

One of the most effective ways to boost engagement right now is through Instagram Reels. These short, creative videos can grab attention fast, allow people to see your personality, showcase your skills and products, and encourage interaction in fun, visually engaging ways.

Here’s how you can use Instagram Reels to build engagement on your crochet and amigurumi account.

7 Effective Ways to Boost Reels Engagement

1. Showcase Your Creative Process

People love seeing the “how” behind the final product. Share behind-the-scenes clips of your crochet projects, whether it’s starting a new amigurumi design or finishing up the details on a custom order. Showing off the process gives your audience a glimpse into your creativity, and it often inspires them to stay engaged for more.

2. Offer Quick Tutorials and Tips

Offering value to your followers through short tutorials and crochet tips is an excellent way to boost engagement. Teach them simple stitches, show how you make those adorable crochet animals, or offer time-saving crochet hacks. The more valuable your content, the more likely people are to save, share, or comment on your Reels.

3. Leverage Trending Music and Effects

Instagram Reels loves trends. By incorporating trending music, effects, or popular challenges into your crochet Reels, you increase the likelihood that your videos will show up in more users’ feeds. Keep an eye on what’s trending and find ways to creatively integrate your crochet projects with those trends.

4. Participate in Challenges and Collaborations

Instagram challenges like #AmiguruMay or crochet-specific hashtags are a great way to engage with the crochet community. Participating in these challenges can give you fresh content ideas and expose your work to a broader audience. Additionally, collaborations with other makers or influencers can help grow both accounts’ engagement and reach.

5. Share Time-Lapse Videos of Your Projects

Time-lapse videos are captivating because they show the entire creative process in a condensed, engaging format. Crochet and amigurumi projects often take time, but a time-lapse can give your audience a satisfying glimpse of a project from start to finish in a short amount of time. This type of content not only keeps viewers watching until the end but also encourages them to come back for more.

6. Use Captivating Captions and Clear Calls to Action

A well-crafted caption can encourage viewers to take action. Use engaging questions like, “What’s your go-to crochet stitch?” or “Which yarn colours should I use for my next project?” Adding a clear call to action, like “Double tap if you love crochet!” or “Comment your favourite stitch below,” can help drive engagement.

7. Analyse Performance Metrics

Instagram provides insights that show you what works and what doesn’t. Regularly check your Reels’ performance metrics—views, comments, likes, and saves—to see what kind of content resonates most with your audience. This helps you refine your strategy and continue creating engaging content.

Why Engagement is Important for Your Instagram Account

Engagement is essential to growing your crochet and amigurumi Instagram account. Through consistent, valuable, and visually appealing Reels, you can build a strong, engaged community that supports your creative business. Use these tips to captivate your audience and watch your engagement soar!

Experiment with these suggestions and then by focusing on what your audience loves you can turn Instagram into a powerful tool for growing your craft and brand.